A two-sided marketplace with hundreds of thousands of indexed URLs was replatforming — a move that routinely sheds 30–50% of organic traffic. We ran it like an SEO project and came out ahead instead of behind.
With most demand coming from search and hundreds of thousands of URLs in play, a botched migration was an existential risk. The new stack changed URL structures, templates and internal linking all at once — any of which could tank rankings overnight.
Migrations fail in the gaps between engineering and SEO. We closed every one of them before launch.
Nothing moves until we know exactly what exists and where it must land.
We crawled the new environment before launch to catch regressions while they were still cheap to fix.
A real-time dashboard turned a high-risk window into a controlled, monitored event.
No cliff at cutover — traffic held, then climbed on the cleaner architecture.
The marketplace migrated without the traffic cliff everyone feared — and actually came out ahead, with organic up 22% within ninety days thanks to the cleaner architecture shipped alongside the move. Priority pages were re-indexed within two days of launch.
“Everyone warned us a migration this size would tank our traffic. We didn't lose a thing — we grew. That's all the proof I needed.”
Start with a free audit, or book a call and we'll map the fastest path to position one — across Google and AI search.