A fast-scaling apparel label was buying its growth on paid social — and watching margins thin with every new customer. We turned organic search from an afterthought into the brand's largest and lowest-cost revenue channel in nine months.
The brand had outgrown its Shopify setup. Thin category pages, duplicate URLs spawned by faceted navigation, and a bloated theme were throttling crawl efficiency — and the catalog's most profitable collections sat on page three of Google while paid acquisition costs climbed quarter over quarter.
We sequenced the work so the foundation was solid before we poured content and authority on top of it.
We tamed faceted navigation so Google spent its crawl budget on pages that sell, not infinite filter permutations.
The top 40 collection pages were rewritten around real buyer intent and wrapped in shopping-grade structured data.
A hub of buying-guide content captured upper-funnel search and funneled it straight to the collections.
Non-brand organic sessions climbed steadily as the foundation took hold.
Within nine months organic became the brand's largest revenue channel, overtaking paid social. Non-brand traffic nearly tripled, the priority collections claimed page-one positions, and a cleaner technical base meant new products started ranking within weeks instead of months.
“They rebuilt our technical foundation and our organic finally compounded. Organic is now our biggest channel — and the least expensive one.”
Start with a free audit, or book a call and we'll map the fastest path to position one — across Google and AI search.